ISF Cambodia
PHNOM PENH, CAMBODIA
ISF Cambodia (ISF) is a Cambodian NGO that increases access to education, healthcare, and sport - enabling underprivileged children and their communities to lift themselves out of poverty. Envisioning a society free from inequality, ISF fosters a global community of humanitarians, activists, and changemakers dedicated to changing lives in Cambodia.
Tottenham Hotspur Football Club and AIA Cambodia
Tottenham Hotspur Football Club (THFC), AIA Cambodia (AIA), and ISF announced a multi-year partnership - kicking off the collaboration by featuring ISF during a home game match, co-hosting a global online auction, and providing opportunities for marginalized youth in sport with THFC's Global Development Football Program. To increase global reach and raise international awareness of ISF's grassroots football initiatives, THFC, AIA, and ISF cross-posted digital collateral that showcased the partnership and ISF's mission statement and programming.
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・HIGHLIGHTS・
Shot and edited a highlight reel that was cross-shared across social media and digital communications.
Conceptualized and designed digital promotional graphics for the football match and online auction.
Coffee for a Cause
ISF is challenged with activating the local community and cultivating recurring donors based in Phnom Penh. "Coffee For a Cause" was a year-long regular giving campaign created around the idea that small gifts can have a big impact.
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・HIGHLIGHTS・
Strategized the campaign and designed the branding, logo, and identity.
Created and animated a video announcing the campaign and potential impact of giving.
ISF Superhero Fun Run
A long-time tradition, donors around the globe (colloquially known as "Superheroes") would run a half marathon, 10k, or 3k in conjunction with the Angkor Wat Half Marathon in Siem Riep, Cambodia. To raise more local awareness and support while fostering relationships with local media and partners, ISF Cambodia planned, marketed, and hosted its first-ever Superhero Fun Run in Phnom Penh. The inaugural event welcomed 300 athletes to the sold-out event.
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・HIGHLIGHTS・
Conceptualized and designed the event's branding, logo, and identity.
Supported all marketing, communications - fostered media relationships and managed event contractors.
